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| Wednesday, April 08, 2009 |
| Campaign Genius: Using Manufacturer Content in Email and Direct Mail Promotions for Increased Sales & Decreased Costs |
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| Thursday, February 12, 2009 |
| Value Marketing: Product & Service Value Promotions for Customers That Saves Money & Increases Response |
| In today’s economy, both retailers and their customers are looking for value when precious money is being spent.
Consumers are looking for lower cost items that still have good quality and clean ingredients; smart retailers are
looking for cost effective promotions to send to customers in more targeted ways. |
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| Wednesday, February 11, 2009 |
| Don’t Let the Mass Market Steal your Customers. |
Wednesday, February 11
Don’t Let the Mass Market Steal your Customers.
In today’s competitive market place, retaining your customers is an absolute must if you want your
business to not only survive, but to thrive in the current economic environment. Using techniques
that are utilized by only the largest retailers in the country, this seminar will arm you to
compete on an even footing and win. Participants will learn how to shore up their customer base
by cultivating customer loyalty: reward customers for good shopping behavior, bring back "missing in action"
customers, and drive incremental visits and higher spend per visit with targeted marketing campaigns.
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| Tuesday, December 09, 2008 |
| Transform your POS into a Marketing Powerhouse. |
| More and more retailers are investing in Point of Sale systems, but most fall short of realizing the true marketing potential that a POS system can provide. In this seminar, you will lean how to setup a comprehensive customer database, track purchase data by customer, and then use this data to reduce attrition, reward your best customers, drive store traffic and increase sales per visit. By combining your POS system with Loyalty Genius™, you will be able to send targeted post card and email promotions to your customers based on demographics, store visit patterns and purchase behavior – the most powerful form of marketing you can undertake. |
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| Thursday, November 13, 2008 |
| How to Make Your Website Generate Sales & Profits |
| Retail sales in many stores are down significantly due to the cost of gas and the general economy. But online sales have not only continued
to grow but are accelerating as consumer shift their browsing and shopping to the internet. This session will cover the key components of a
successful online marketing program starting with how to make sure your website is set up and can get found on the internet, to planning and
promoting your monthly specials with email promotions that complement your in-store and community programs. You’ll learn how you can leverage
this multi-media, multi-channel approach to increase the size of shoppers’ market-baskets, grow sales incrementally from e-commerce special
orders and expand your co-op rebates by showing manufacturers how you are promoting their brand and products online. |
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| Thursday, August 28, 2008 |
| The Wide, Wild World of Internet Marketing - First in A Series |
Seventy eight percent of consumers research a product or service online before buying in-store. Multi-channel (online and in-store) shoppers spend up to twice as much as in-store only shoppers. Sixty percent of consumers say they trust opinions online about products and services from people like themselves more than information from a company.
In this session, we will briefly review a wide array of Internet Marketing opportunities – from websites to blogs, from email to search engine optimization – and identify the ones that can have the highest impact on sales at the lowest cost to an independent natural product store. |
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| Thursday, July 10, 2008 |
New Products, Part 2 – Online, Email, and Loyalty Marketing Tactics for New Product Introductions
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| Traditional methods for new product introductions include demos and educational events; case stacking, end cap, and in-line shelf merchandising; and customer education with bag stuffers and newsletters.
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| Thursday, May 29, 2008 |
| New Products – The Competitive Edge |
| New products are the key to differentiating your store from the competition. In this session, Danny Wells discusses why new products are important to independent health retailing, how to choose the best new products and how many new products need to be added to your inventory each year. You will also learn more about promoting and merchandising new products and creating vendor partnerships so sales of new products can be generated month after month. |
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| Thursday, April 24, 2008 |
| The Keys to Loyalty Marketing |
| You can’t buy customer loyalty. But you can market more effectively and efficiently with a customer loyalty program that segments your customer list and promotes to your best customers. The session covers a variety of basic concepts in loyalty marketing, including the economic benefits and key components of a well planned, integrated program that will raise the level and proficiency of your marketing activities. Included is a planning checklist for new programs, a short list of Do’s and Don’ts and the story of one store that achieved immediate results with their new loyalty marketing program. |
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| Thursday, March 27, 2008 |
| Maximizing Co-op Rebates |
| Learn how vendor partnerships can defray your marketing costs. Learn how to qualify for manufacturer requirements.
Learn the simple eight steps to implementing a vendor partnership and promotion program.
Learn how to increase sales through vendor partnerships.
In this Webinar you will learn the manufacturer requirements to qualify and eight steps you can follow to create
and implement an vendor partnership and promotion proggram that decreases expense and increases sales.
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| Tuesday, February 26, 2008 |
| Using E-mail Content to Drive Traffic and sales |
| Why you need double-opt in, permission based e-mail newsletters.
How fresh, relevant content is more important than the size of your e-mail list.
Why e-mail is only half of the story; web 'landing pages' are the other half.
A short list of do's and don'ts to increase your open, read, click-thru and walk-in-and-buy rates. |
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| Thursday, February 07, 2008 |
| Unlocking the Sales Potential of Vendor Information |
| Why you need content in today's multi-media multi-channel environment.
The key product and market information you should get from manufacturers for free
What you can do with manufacturer supplied content to help you staff education, in-store promotions, and online campaigns.
How an electronic library puts information at your fingertips month after month, year after year. |
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